Launched with the intent to shift how nightlife works, ZO needed more than a product—it needed a movement. Positioned at the edge of social behavior and service tech, the goal was to translate a bold idea into a visual and UX language that felt as fun as the experience itself. Our approach focused on shaping behavior: make ordering drinks feel premium, fast, and part of the party.
Guided by the pulse of late nights and neon-soaked lounges, the brand and interface are built on contrast, motion, and bold cues. The palette draws from midnight tones with flashes of Miami pink and electric cyan. UX decisions center on immediacy—quick flows for ordering, smooth transitions between profiles and venues, and interactive drink trackers that turn data into performance. The result feels cinematic, shareable, and designed to be seen in the dark.
Framed by a striking new identity and app experience, ZO secured early-stage funding and was accepted into the Snapchat accelerator—positioning it to take over nightlife, one tap at a time.
