Friction
Trust Gap
StretchDollar had a powerful mission—simplifying insurance for SMBs—but their digital presence was idling. The original website lacked the visual authority to compete in the high-stakes insurance market.
This "optical immaturity" created friction for risk-averse business owners who hesitated to trust a financial partner that didn't look the part.
Calibration
Trust Through Utility
We engineered a translation layer. The strategy focused on stripping away insurance jargon and replacing it with clear, human-centric design. We transformed the website from a static brochure into a dynamic resource, using front-facing tools to prove to business owners that "simple insurance" was a reality, not just a tagline.
Build
The Marketing Engine
We executed a complete overhaul of the public-facing web experience to drive education and conversion:
- Interactive Utility: Engineered custom web-based calculators that allow users to simulate savings and budgets instantly, without requiring a login.
- Content Velocity: Identified high-performing pages (such as state guides) and rebuilt them as flexible CMS collections, empowering the team to scale SEO instantly without developer reliance.
- Visual Governance: Developed a cohesive graphic library and typography system that balances approachability with financial credibility.
Velocity
Capital Validation
The elevated web experience validated the brand's maturity to both customers and capital partners. After professionalizing the digital "front door," StretchDollar secured a $6M Seed round in 2024, proving that a friendly, accessible brand can still command serious market authority.
jawnt is a fintech company, not an FDIC-insured bank. Banking services provided by Pacific West Bank, Member FDIC. Deposit insurance covers the failure of an insured bank. Certain conditions must be satisfied for pass-through deposit insurance coverage to apply. The Jawnt Visa® Debit Card is issued by Pacific West Bank pursuant to a license from Visa U.S.A. Inc. and may be used everywhere Visa debit cards are accepted.
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