Friction
Latency in the System
Jawnt was attempting to sell an enterprise-grade solution with a prototype-grade face. The legacy digital presence was built on a restrictive Webflow template that made content updates a technical bottleneck.
Visually, the brand read as “early-stage startup" rather than “infrastructure partner," creating a liability for corporate procurement teams.
Calibration
Enterprise Velocity
We shifted the optical strategy from "SaaS Utility" to "Modern Infrastructure." To win the market, Jawnt couldn't just look like a software tool; it had to feel like a sophisticated authority.
We installed a design governance system that balanced financial security with a human-centric accessibility that stands out in a sterile tech landscape.
Build
Precision Engineering
We integrated as the acting design partner to execute a total overhaul:
- Web Architecture: Replaced template bloat with a scalable, custom Webflow environment and dynamic CMS.
- Visual Governance: Established a consistent radius system, illustration library, and high-fidelity UI mockups.
- Cultural Assets: Designed high-touch physical artifacts—billboards, stickers, and editorial zines.
- Capital Readiness: Overhauled fundraising decks to withstand investor due diligence.
Velocity
Market Readiness
The overhaul removed the optical drag on growth. The new brand system allowed Jawnt to enter the room with authority, moving from "scrappy contender" to "category leader" in the eyes of both investors and clients.
StretchDollar
StretchDollar is the accessible benefits platform for growing teams, bridging the gap between complex insurance mandates and the flexible, personalized coverage small businesses need.
Aeric
We transformed AERIC from a hidden hardware manufacturer into a consumer-tech contender, building a digital showroom that rivals the precision of established competitors.