Friction
Latency in the System
Jawnt was bringing to market an enterprise-grade solution with a prototype-grade face. The legacy digital presence was built on a restrictive Webflow template that made content updates a technical bottleneck.
Visually, the brand read as “early-stage startup" rather than “enterprise partner," providing an opportunity for Jawnt to evolve its brand as the company entered its next phase of growth.
Calibration
Enterprise Velocity
We shifted the optical strategy from "SaaS Utility" to "Modern Infrastructure." To win the market, Jawnt couldn't just look like a software tool; it had to feel like a sophisticated authority.
We installed a design governance system that balanced financial integrity with a human-centric accessibility that stands out in a sterile tech landscape.
Build
Precision Engineering
We integrated as the acting design partner to execute a total overhaul:
- Web Architecture: Replaced template bloat with a scalable, custom Webflow environment and dynamic CMS.
- Visual Governance: Established a consistent radius system, illustration library, and high-fidelity UI mockups.
- Cultural Assets: Designed unique physical artifacts—billboards, stickers, and editorial zines.
- Capital Readiness: Overhauled fundraising decks to withstand investor due diligence.
Velocity
Market Readiness
The overhaul removed the optical drag on growth. The new brand system allowed Jawnt to enter the room with authority, moving from "scrappy contender" to "category leader" in the eyes of clients and investors.
jawnt is a fintech company, not an FDIC-insured bank. Banking services provided by Pacific West Bank, Member FDIC. Deposit insurance covers the failure of an insured bank. Certain conditions must be satisfied for pass-through deposit insurance coverage to apply. The Jawnt Visa® Debit Card is issued by Pacific West Bank pursuant to a license from Visa U.S.A. Inc. and may be used everywhere Visa debit cards are accepted.
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