Friction
Signal Failure
Flighthouse commands billions of views, but their web experience was stalling out. The site felt like a generic template that hid their high-value case studies, failing to generate trust with the enterprise-level partners they were targeting.
Calibration
Visual Congruency
To close blue-chip clients, the platform had to prove it natively understood the Gen Z ecosystem. We engineered a high-fidelity website that signals cultural authority while maintaining the structural rigour required to convert business leads.
Build
The Portfolio Architecture
We architected a media-ready ecosystem designed to showcase high-volume content:
- Webflow Architecture: Custom development optimized for video-heavy loads without latency.
- Scalable CMS: Built a dynamic framework for case studies, allowing the team to deploy new campaign wins instantly.
- Visual Identity Expansion: Refined the visual language to bridge the gap between "fun social brand" and "serious media partner."
- Asset Creation: Custom motion graphics that mirror the kinetic energy of their social feed.
Velocity
Built to Last
We delivered a durable, high-performance asset that immediately stabilized their digital footprint. The architecture remains active and untouched since launch, proving the system was tuned to handle the scale of a media empire.
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