Friction
The Intangible Pitch
DUS Padel needed to sell investors on a high-end "lifestyle club" concept—without a physical location to show for it.
The lack of a tangible brand presence made it nearly impossible to communicate the premium valuation of a facility that only existed on paper.
Calibration
Digital Materiality
We treated the website as the physical club’s proxy. By engineering a digital experience that signaled "exclusive sanctuary" (luxury spa, organic dining, premium sport), we turned an abstract business plan into a visible, investible reality that investors could trust.
Build
Virtual Real Estate
We constructed a digital flagship to validate the business model:
- Webflow Development: A high-end scrolling experience.
- Digital Visual Identity: Created a luxury aesthetic distinct from the typical "sweaty" sports facility vibe.
- Asset Creation: Investor-ready brand mockups used in pitch decks.
- System Integration: Seamless integration of the Playbypoint booking system to demonstrate operational readiness.
Velocity
Capital Secured
The digital launch successfully validated the business model, directly supporting the founders in closing $3M USD in funding. We assisted by providing the public-facing and technical leverage required to break ground.
Flighthouse
We built a high-velocity digital infrastructure for the most followed Gen Z media platform on the planet, aligning their web presence with their massive social influence.
Aeric
We transformed AERIC from a hidden hardware manufacturer into a consumer-tech contender, building a digital showroom that rivals the precision of established competitors.