Friction
The White-Label Trap
Despite shelf space at major retailers like Lowe’s and Home Depot, AERIC lacked a digital HQ. Without a centralized brand presence, they risked being perceived as just another generic, white-label supplier with no authority or customer connection.
Calibration
Immersion Over Description
We engineered a "Showroom + Support" architecture. By combining high-fidelity 3D product visualization with an instantly searchable technical library, we utilized information density as a primary trust signal—validating quality for buyers and reducing friction for owners.
Build
Digital Showroom
We built the public-facing web experience from the ground up to support both sales and service:
- Webflow Development: A clean, minimal interface that prioritizes product specs over marketing fluff.
- High-Fidelity Visualization: Custom 3D modeling and rendering to give the products a premium, tactile feel on screen.
- Technical CMS: Advanced database architecture for products and manuals, ensuring customers find specific documentation in seconds.
- Logic Systems: Custom parametric filtering logic to help users navigate SKU variations.
Velocity
Operational Retention
The new platform successfully repositioned the brand's perceived value while streamlining post-purchase support. The immediate stability and performance of the system led to multiple re-engagements, proving the design didn't just look good—it solved a business problem.
DUS Padel
We designed and deployed the digital infrastructure for a luxury padel concept before a single brick was laid, helping secure the credibility needed to close a $3M USD seed round.
StretchDollar
StretchDollar is the accessible benefits platform for growing teams, bridging the gap between complex insurance mandates and the flexible, personalized coverage small businesses need.