Recognizing the need for creators to seamlessly integrate digital assets with physical merchandise, NPC Labs sought a rebrand that encapsulated its mission. The objective was to develop a visual identity and user experience that resonated with the gaming and Web3 communities, reflecting the company's commitment to innovation and accessibility.
Drawing inspiration from cyberpunk aesthetics and gaming interfaces, the new design features vibrant colors and dynamic illustrations. The user interface mimics a game shop environment, providing an engaging and intuitive experience for users. This approach not only appeals to the target audience but also reinforces NPC Labs' position at the intersection of technology and creativity.
The rebranding and UX overhaul contributed to NPC Labs securing $21 million in funding, including an $18 million seed round led by Pantera Capital. This investment underscores the company's potential to revolutionize the creator economy by providing infrastructure that empowers artists and entrepreneurs.
