BHONG – International Design Consultancy

Start selling before the product is finished

The biggest mistake founders make has nothing to do with design: they wait until the product is finished before they start selling it.

Espresso

One sharp point, under 300 words.

Oct 30

Culture fit is part of the brief

The most practical filter we have for new projects isn't on any proposal template: would we enjoy working with these people?

Espresso

min read

Oct 28

Stop A/B testing before you have traffic

Split testing a site with almost no visitors is a coin toss with a spreadsheet. Decide, publish, listen.

Espresso

min read

Oct 22

Speak like a founder, not a strategist

We were right about phasing the launch, and it didn't matter until we said it in a founder's language: cost, time and paying users.

Espresso

min read

Flat white

A how-to, opinion or comparison, 800 to 1,200 words.

Nov 3

Why we write the homepage before we design it

Write the page first, in plain text, top to bottom. Then design it. Every decision gets a reason.

Flat white

min read

Oct 22

Why we design one screen before the rest

We skip the wireframe marathon. Portal, workshop, short report, then one screen done properly before we design the rest.

Flat white

min read

Cold brew

Guides, teardowns and full case notes, 1,500 words and up.

Oct 26

Start selling before the product is finished

The biggest mistake founders make has nothing to do with design: they wait until the product is finished before they start selling it.

Cold brew

min read

BHONG Cafe

Start selling before the product is finished

Espresso

Culture fit is part of the brief

Stop A/B testing before you have traffic

Speak like a founder, not a strategist

Flat white

Why we write the homepage before we design it

Why we design one screen before the rest

Cold brew

Start selling before the product is finished

Step into the paddock

Design partner for funded tech companies that move fast.