On the outlap...
Branding

Brands that command trust at first glance.

In regulated industries, perception is everything. We build brand systems that signal credibility, differentiate you from competitors, and scale across every touchpoint from pitch deck to product UI.

Our process

From positioning to a living brand system

Most agencies hand you a logo and a PDF. We build a living system — one that scales with your product, adapts to new channels, and gives your team the tools to stay on-brand without needing us for every asset. From strategy through to a production-ready Figma library, every step has a clear deliverable.

01

Discovery & Audit (Week 1)

We analyze your competitive landscape, audience perception, and current brand equity. We interview stakeholders and review every customer-facing touchpoint.

Brand audit with competitive positioning map
02

Strategy & Narrative (Week 2)

We define your brand positioning, tone of voice, messaging framework, and value propositions. This becomes the strategic north star for every design decision.

Brand strategy document and messaging guide
03

Visual Identity (Weeks 3-4)

Logo system, color palette, typography, iconography, and graphic language. Everything is designed to meet accessibility standards and work across digital and print.

Visual identity system with usage guidelines
04

Brand Toolkit & Handoff (Week 5)

Complete brand guidelines document, asset library, templates (social, pitch deck, email), and a Figma component library your team can use immediately.

Brand book + Figma library + asset package
Our Clients

See what’s possible when websites support strategic goals

Brand Refresh

A three-week sprint to sharpen your existing brand. We refine what's working, fix what isn't, and deliver an updated system that feels current and cohesive without starting from scratch.

Starting at $2,500
3 weeks
  • A 60-minute brand audit workshop
  • Refined logo usage and lockups
  • Updated color palette and typography system
  • Refreshed brand guidelines document
  • Social media templates (up to 5 formats)
  • Direct access to our team in Slack
  • Figma file with all of the assets we made
  • One round of revisions included
Schedule a call

Full Brand Identity

A five-week sprint to build a complete brand system from the ground up. Covers everything from strategy and positioning through to a production-ready asset kit. Built for startups preparing to launch, fundraise, or make a lasting impression.

Starting at $7,000
5 weeks
  • A 60-minute strategy workshop to align on direction
  • Brand strategy and positioning document
  • Complete logo system (primary, secondary, icon, lockups)
  • Color system, typography, and graphic language
  • Brand guidelines document
  • Figma component library for your team
  • Social media templates (up to 10 formats)
  • Pitch deck template
  • Email signature and business card design
  • Direct access to our team in Slack
  • Figma file with all of the assets we made
Schedule a call
Our Clients

Teams that picked up speed with us

BHONG has supported our team at NPC Labs and the founders in my portfolio since before it was cool.

Their design & branding work on our materials, site, and brand assets played a pivotal role in our growth and impact, across our clients, community, and investor base.

During our collaboration, they were quick on their feet, constantly checked in, and went above and beyond. Their attention to detail and creativity is second to none. Highly, highly recommend.

Bayode Okusanya

Founder @ NPC Labs

NPC Labs

Web3.0
Identity Design
Web Design
Pitch deck design

I so enjoy working with Borys and his team on web design projects. They are creative, detail-oriented, and never miss a deadline — a dream combination.

From small updates to a complete website overhaul, BHONG has always delivered exceptional work. I can’t recommend them enough!

Ellen Decareau

Head of Communications @ StretchDollar

StretchDollar

Insurtech
Web design
Web Development
Graphic Design

BHONG is simply the best in the business.

Their high-touch approach, attention to detail and seamless execution is second to none.

Philippe Urreiztieta

Founder & CEO

DUS Padel

Sports & Hospitality
Web design
Web Development
Motion Design

We had some ambitious design projects this past year - physical bus ads and billboards, digital zines, physical/virtual debit cards, and more.

Borys and co really pulled through and delivered some thoughtful, long-lasting work for us

Grateful for all they did to help drive 's design presence forward

Will Sanderson

Co-Founder @ Jawnt

Jawnt

Fintech
Web design
Web Development
Pitch deck design
Print design
Identity
Under the hood

How do we do it?

We believe a great partnership starts with total transparency. That’s why we open our process to everyone.

You can access our public Figma files to see exactly how we work, from initial wireframes to the final hand-off. Think of us as your design pit crew, keeping you informed at every turn so you always know what’s coming next.

Coming soon
Figma sidebar showing a project titled 'Process File 02 | BHONG' with pages listed including Technical Briefing, The Pit Crew, The Telemetry, High-Speed Delivery, and The Debrief.
Our digital Chassis

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FAQ

Frequently asked questions

Is your question not listed here?

Please get in touch at hello@bhong.com

Why is professional branding important for Fintech and SaaS startups?

In financial services and B2B software, trust is the product. Your brand is the first signal a prospect, investor, or partner uses to decide whether you're credible. A strong visual identity reduces sales friction, increases investor confidence during fundraising, and gives your marketing team a scalable system for campaigns across every touchpoint — from pitch decks to product UI to social media.

What's included in a startup brand identity package?

Our full brand identity includes competitive research, brand strategy and positioning, messaging framework, complete logo system (primary, secondary, icon, lockups), colour and typography systems, brand guidelines document, Figma component library, social media templates, pitch deck template, and email signature and business card designs. Full identity projects start from $7,000 and take five weeks.

How much does branding cost for a startup in 2026?

Brand refreshes start from $2,500 (three weeks). Full brand identities start from $7,000 (five weeks). Campaign asset packs from $2,000. Every project includes Figma source files, direct Slack access, and revisions. Pricing depends on scope and deliverables — book a free intro call for a custom quote tailored to your stage and budget.

What's the difference between a brand refresh and a full rebrand?

A brand refresh refines what you already have — updated logo lockups, colour palette, typography, and guidelines. It's ideal when your foundations are solid but the identity feels dated or inconsistent. A full rebrand builds everything from scratch: positioning, messaging, logo system, visual language, and a complete asset library. Choose this if you're launching a new product, pivoting, or your brand no longer reflects who your company has become.

How long does a branding project take from start to finish?

Brand refreshes take three weeks. Full brand identities take five weeks. Both follow a structured sprint with weekly deliverables: discovery, strategy, visual identity, then toolkit and handoff. You get direct Slack access throughout, and every week ends with a clear deliverable so there are no surprise delays.

Can I combine branding with a website redesign project?

Yes — and many of our clients do. Running brand and web together ensures total visual and messaging consistency, and saves time since the brand strategy directly informs website design decisions. We scope combined packages based on your timeline and budget. Book a free intro call and we'll map out the best approach for your situation.

Do I own all brand files and deliverables after the project?

Yes, completely. You receive full Figma source files, exported assets in every format you need (SVG, PNG, PDF), and a comprehensive brand guidelines document. No licensing restrictions, no recurring fees. Your team can use the component library immediately to produce social posts, presentations, and marketing materials independently.

Close-up of a blue woven fabric lanyard with a black metal ring and a black stylized letter 'C' embroidered on it.

Step into the paddock

Book a free consultation. We'll review your timeline, scope your project, and show you exactly how we can help you ship before your deadline.