Brands that command trust at first glance.
In regulated industries, perception is everything. We build brand systems that signal credibility, differentiate you from competitors, and scale across every touchpoint from pitch deck to product UI.
From positioning to a living brand system
Most agencies hand you a logo and a PDF. We build a living system — one that scales with your product, adapts to new channels, and gives your team the tools to stay on-brand without needing us for every asset. From strategy through to a production-ready Figma library, every step has a clear deliverable.
Discovery & Audit (Week 1)
We analyze your competitive landscape, audience perception, and current brand equity. We interview stakeholders and review every customer-facing touchpoint.
Strategy & Narrative (Week 2)
We define your brand positioning, tone of voice, messaging framework, and value propositions. This becomes the strategic north star for every design decision.
Visual Identity (Weeks 3-4)
Logo system, color palette, typography, iconography, and graphic language. Everything is designed to meet accessibility standards and work across digital and print.
Brand Toolkit & Handoff (Week 5)
Complete brand guidelines document, asset library, templates (social, pitch deck, email), and a Figma component library your team can use immediately.
See what’s possible when websites support strategic goals
Brand Refresh
A three-week sprint to sharpen your existing brand. We refine what's working, fix what isn't, and deliver an updated system that feels current and cohesive without starting from scratch.
Full Brand Identity
A five-week sprint to build a complete brand system from the ground up. Covers everything from strategy and positioning through to a production-ready asset kit. Built for startups preparing to launch, fundraise, or make a lasting impression.
- A 60-minute strategy workshop to align on direction
- Brand strategy and positioning document
- Complete logo system (primary, secondary, icon, lockups)
- Color system, typography, and graphic language
- Brand guidelines document
- Figma component library for your team
- Social media templates (up to 10 formats)
- Pitch deck template
- Email signature and business card design
- Direct access to our team in Slack
- Figma file with all of the assets we made
Teams that picked up speed with us
How do we do it?
We believe a great partnership starts with total transparency. That’s why we open our process to everyone.
You can access our public Figma files to see exactly how we work, from initial wireframes to the final hand-off. Think of us as your design pit crew, keeping you informed at every turn so you always know what’s coming next.

Frequently asked questions
Is your question not listed here?
Please get in touch at hello@bhong.com
In financial services and B2B software, trust is the product. Your brand is the first signal a prospect, investor, or partner uses to decide whether you're credible. A strong visual identity reduces sales friction, increases investor confidence during fundraising, and gives your marketing team a scalable system for campaigns across every touchpoint — from pitch decks to product UI to social media.
Our full brand identity includes competitive research, brand strategy and positioning, messaging framework, complete logo system (primary, secondary, icon, lockups), colour and typography systems, brand guidelines document, Figma component library, social media templates, pitch deck template, and email signature and business card designs. Full identity projects start from $7,000 and take five weeks.
Brand refreshes start from $2,500 (three weeks). Full brand identities start from $7,000 (five weeks). Campaign asset packs from $2,000. Every project includes Figma source files, direct Slack access, and revisions. Pricing depends on scope and deliverables — book a free intro call for a custom quote tailored to your stage and budget.
A brand refresh refines what you already have — updated logo lockups, colour palette, typography, and guidelines. It's ideal when your foundations are solid but the identity feels dated or inconsistent. A full rebrand builds everything from scratch: positioning, messaging, logo system, visual language, and a complete asset library. Choose this if you're launching a new product, pivoting, or your brand no longer reflects who your company has become.
Brand refreshes take three weeks. Full brand identities take five weeks. Both follow a structured sprint with weekly deliverables: discovery, strategy, visual identity, then toolkit and handoff. You get direct Slack access throughout, and every week ends with a clear deliverable so there are no surprise delays.
Yes — and many of our clients do. Running brand and web together ensures total visual and messaging consistency, and saves time since the brand strategy directly informs website design decisions. We scope combined packages based on your timeline and budget. Book a free intro call and we'll map out the best approach for your situation.
Yes, completely. You receive full Figma source files, exported assets in every format you need (SVG, PNG, PDF), and a comprehensive brand guidelines document. No licensing restrictions, no recurring fees. Your team can use the component library immediately to produce social posts, presentations, and marketing materials independently.
